The AdCatFC project (Advanced Catalysts for Low Temperature Fuel Cells: From Model System To Sustainable Catalysts), funded by the Science Fund of the Republic of Serbia through the program IDEAS, was presented in the show "Science to industry" (Nauka privredi) on RTV (Radio-television of Vojvodina). Dr. Sanja Stevanović, senior research associate and project PI, and team members presented the goals and basic concepts behind the AdCatFC project and, at the same time, promoted our institute and part of the research carried out at ICTM.